As entrepreneurs and small business owners we are closely tied to our enterprise. More often that not our enterprise defines who we are, we put all of our self into our business. We infuse our ideas, and cling to our ventures. We live it and breath it. Because of this it is hard to separate your life, from the life of your business.

Your business personality is important and often times for small business and solopreneurs the presence of the owners personality is a vital part of its success but therein lies the problem. In standard office and corporate environments people are reminded to leave their personal life, problems, worries etc.. at home but for the passionate entrepreneur this can be troubling how do you leave theses things at the door when their is little separation between your work life and home life. You constantly take your work home and your personal life to work.

So what happens when personal troubles seep into your business? Making your personal troubles and drama present in your enterprise can be shockingly detrimental to your business at times even crippling. It is important to remember that often times the professionals your business services or works with are not prepared to deal with your home life and they don’t want to.

Building that work life balance we often hear reference to is crucial to preserve the integrity of your organization even if you are a solopreneur. Bringing toxic negativity to your work is a simple way to destroy your brand and alienate your patrons. Your first rule should always be to never make your personal problems the problems of your associates, patrons or customers. Everyone has their own problems and although your transparency of character has served you well in business it will not do you justice to tarnish that with a infiltration of personal problems.

We have seen how the recent marital dramas of the Los Angeles Dodger owners the Mccourts has had a troubling effect on the organization as a whole steaming all the way down to the club house.

Just remember don’t be a toxicpreneur, keeping your positivity up even during the down times will server your organization right and lead to continued loyalty amongst customers and employees.

Your business is you but your business should always be the best face of you, just like any brand, consistency of character is key and if you show inconsistency and draw too much negative attention your brand will suffer.