Zella Design : Marketing

Category: Marketing

Getting a Handle on Bounce Rates

Deciphering your website’s analytics can be a full time job that many business owners just don’t have the time to do. Those website analytics reports might look intimidating but you do not need to be an expert in web analytics to derive relevant business ready metrics from your reports. Your website’s bounce rate can be a great metric for monitor the overall effectiveness of your site. Bounce rate monitors the percentage of visitors to your site that leave your web...

31 Mar 2011

Search Engine Optimization Feeds Referrals

How your business can use SEO (search engine optimization) review sites and a well optimized web site to help fuel your business Referral pipeline.

14 Jan 2011

Google Local Listings Now Supports Service Businesses

Google Local Listings Now Supports Service Businesses. A New feature in the google local business center allows business owners to designate their service areas.

30 Mar 2010

Targets New Spin on Gift Cards

The “cheap chic” marketing machine of target has come out with a novel idea for this holiday season. Instead of just giving a thoughtless gift card how about giving a gift card that is a gift it’s self! Sound confusing? Target recently introduced the new Target Digital Camera Gift Card ($50-$1000). This is the Hybrid of the retail world. The gift card features a 1.2 mega pixel camera that holds 50 pictures. The camera / card comes with a USB cord,...

14 Nov 2008

Change Can Happen: The rise of the Obama brand

Days after the monumental election of Barack Obama I am still struck by the power of his words and the vision of a better America he has created. As marketers there is something we can learn from Obama and his campaign. Obama a little know junior Senator just two years ago has transformed into the symbol of change and progress for the United States and I argue the world. This did not happen by accident, or over night. Obama’s 22-month...

7 Nov 2008

MySpace Opens Advertising Platform to Small Businesses

MySpace is targeting small business with this week’s release of MyAds a low-cost do-it-yourself advertising tool. MyAds allows small businesses to target the social networking giants 122 million users worldwide. Users of MyAds will be able to create their own banner ads to display in targeted marketing campaigns ranging in price from $25 to $10,000 dollars. Ads will be targeted at MySpace viewers based on the selected target audience of your choice, markets are segmented based on age, sex, location...

22 Oct 2008

Yahoo and Google friends at last: A Yahoo Google Merger on the horizon?

Recent negotiations between Yahoo and Goggle have lead to a pending partnership. Yahoo will now host Google adwords within its own search engine. Yahoo will continue to display its own paid search advertisements right next to Google’s ads. An interesting juxtaposition that is sure to cause some initial confusion. A statement released by Yahoo estimates that the union would bring in an additional $800 million in ad revenue annually. Google and Yahoo will share the revenue generated from the partnership,...

10 Oct 2008