Zella Design : Branding

Category: Branding

Health Magazine Co-Brands With Fast Food?

The recent ads for Carl’s Jr new turkey burger line caught my eye the other day when I noticed the popular mens magazine “Men’s Health” was featured on all the new print, television and in-store ads. I am an avid read of Mens Health so this brand association quickly caught my eye. This is an interesting brand association given that the fast food restaurant Carl’s Jr. has never toted health conciseness as there primary brand message…I believe their brand motto...

30 Jun 2011

Juxtapose Your Brand for a Little Fun!

A perfect example of how to use a little Brand Juxtaposition to infuse life it even the most static brands.

2 Sep 2010

Its Business don’t take it personal or make it personal

As an entrepreneur or solopenuer your business is tied to you and you are the face of your brand but you can not bring your negative personal life to your business.

9 Aug 2010

The Future of Online Music Community: SoundCloud

an online music community where users can upload audio files in any common file type.

15 Jul 2009

Be Careful When Calling Out Your Competitors

Audi Calls out BMW on a billboard BMW has a quick response. Be careful when calling out your competitors.

16 Apr 2009

Targets New Spin on Gift Cards

The “cheap chic” marketing machine of target has come out with a novel idea for this holiday season. Instead of just giving a thoughtless gift card how about giving a gift card that is a gift it’s self! Sound confusing? Target recently introduced the new Target Digital Camera Gift Card ($50-$1000). This is the Hybrid of the retail world. The gift card features a 1.2 mega pixel camera that holds 50 pictures. The camera / card comes with a USB cord,...

14 Nov 2008

Change Can Happen: The rise of the Obama brand

Days after the monumental election of Barack Obama I am still struck by the power of his words and the vision of a better America he has created. As marketers there is something we can learn from Obama and his campaign. Obama a little know junior Senator just two years ago has transformed into the symbol of change and progress for the United States and I argue the world. This did not happen by accident, or over night. Obama’s 22-month...

7 Nov 2008