Google Ad’s With Yelp Integration
Google is now experimenting with showing Yelp reviews in Google Sponsored Advertisements.
29
Jan
2010
Category: Advertising
Put Your Business on the Map
make sure your local business listing can be found on Google. Here's how you can get started, and why:
15
Jan
2010
Bye, Bye Yellow Page Road
The yellow pages are slowly being phased out by search engines and search marketing. good by yellow pages hello search engine optimization
7
Jul
2009
Be Careful When Calling Out Your Competitors
Audi Calls out BMW on a billboard BMW has a quick response. Be careful when calling out your competitors.
16
Apr
2009
A Speed Bumb in Your Promotional Mix
Outdoor advertising needs to catch our attention to be effective. It aims to reach a captive audience by interrupting the natural environment and catching our attention. Nothing catches our attention while driving like those pesky little speed bumps. Well with McDonald’s new outdoor campaign by DDB New Zealand promoting the new McDonald’s Shaker Fries you get just that advertising on speed bumps. This clever campaign attempts to capture your attention as you pass through the drive thru. The campaign attempts...
11
Feb
2009
Targets New Spin on Gift Cards
The “cheap chic” marketing machine of target has come out with a novel idea for this holiday season. Instead of just giving a thoughtless gift card how about giving a gift card that is a gift it’s self! Sound confusing? Target recently introduced the new Target Digital Camera Gift Card ($50-$1000). This is the Hybrid of the retail world. The gift card features a 1.2 mega pixel camera that holds 50 pictures. The camera / card comes with a USB cord,...
14
Nov
2008
Change Can Happen: The rise of the Obama brand
Days after the monumental election of Barack Obama I am still struck by the power of his words and the vision of a better America he has created. As marketers there is something we can learn from Obama and his campaign. Obama a little know junior Senator just two years ago has transformed into the symbol of change and progress for the United States and I argue the world. This did not happen by accident, or over night. Obama’s 22-month...
7
Nov
2008
MySpace Opens Advertising Platform to Small Businesses
MySpace is targeting small business with this week’s release of MyAds a low-cost do-it-yourself advertising tool. MyAds allows small businesses to target the social networking giants 122 million users worldwide. Users of MyAds will be able to create their own banner ads to display in targeted marketing campaigns ranging in price from $25 to $10,000 dollars. Ads will be targeted at MySpace viewers based on the selected target audience of your choice, markets are segmented based on age, sex, location...
22
Oct
2008
Yahoo and Google friends at last: A Yahoo Google Merger on the horizon?
Recent negotiations between Yahoo and Goggle have lead to a pending partnership. Yahoo will now host Google adwords within its own search engine. Yahoo will continue to display its own paid search advertisements right next to Google’s ads. An interesting juxtaposition that is sure to cause some initial confusion. A statement released by Yahoo estimates that the union would bring in an additional $800 million in ad revenue annually. Google and Yahoo will share the revenue generated from the partnership,...
10
Oct
2008
Popular Posts
Updating Cufon Fonts for Internet Explorer 9 
Apple Inspired Design 
Google's Creative HTML5 Interactive Music Video Project 
Health Magazine Co-Brands With Fast Food? 
Be Careful When Calling Out Your Competitors 
Visual Organization: Muji Chronotebook 
Keeping Up with Web Fonts 
Change Can Happen: The rise of the Obama brand
