Health Magazine Co-Brands With Fast Food?

Posted by Ian in: Branding, News
Health Magazine Co-Brands With Fast Food?

The recent ads for Carl’s Jr new turkey burger line caught my eye the other day when I noticed the popular mens magazine “Men’s Health” was featured on all the new print, television and in-store ads. I am an avid read of Mens Health so this brand association quickly caught my eye. This is an interesting brand association given that the fast food restaurant Carl’s Jr. has never toted health conciseness as there primary brand message…I believe their brand motto...

30 Jun 2011

Get Your Domain Under Control

Posted by Ian in: Business
Get Your Domain Under Control

Registering a domain name is generally the first step you take when developing a web site or launching a new business. It is the primary and simple process of securing a virtual address for you to park your masterpiece of the Internet sky scape. Many times this simple yet crucial step is over looked resulting in lackadaisical behavior that will cause you and your organization major headaches down the line. Think of your domain name registration as the “title” to your car. If you bought a new...

6 Jun 2011

Updating Cufon Fonts for Internet Explorer 9

Posted by Mike in: Internet, SEO, Tech
Updating Cufon Fonts for Internet Explorer 9

With the official public release of Microsoft’s Internet Explorer 9 browser this month, an issue came to light for users on websites that used a previous version of the Cufón font replacement solution. As explained by John Hrvatin, Internet Explorer program director: The older Cufon library depended on legacy, non-standard IE behavior fixed in IE9. The IE9 behavior is correct (as in, IE9 now behaves like all other browsers) and won’t change so we’ve worked with the Cufon authors on...

30 Apr 2011

Keeping Up with Web Fonts

Posted by Mike in: Internet, SEO, Tech
Keeping Up with Web Fonts

One issue that web developers have dealt with since the beginning of the internet is fonts. Unlike print media, where what is printed on the pages of a magazine look the same to everyone who reads it, typography on the web is much harder to control. There can be hundreds or combinations of an end-user’s system depending on their computer setup; whether it is a PC or Mac, the monitor size, screen resolution, web browser, and installed fonts all affect...

29 Apr 2011

Getting a Handle on Bounce Rates

Posted by Ian in: Marketing
Getting a Handle on Bounce Rates

Deciphering your website’s analytics can be a full time job that many business owners just don’t have the time to do. Those website analytics reports might look intimidating but you do not need to be an expert in web analytics to derive relevant business ready metrics from your reports. Your website’s bounce rate can be a great metric for monitor the overall effectiveness of your site. Bounce rate monitors the percentage of visitors to your site that leave your web...

31 Mar 2011

Search Engine Optimization Feeds Referrals

Posted by Ian in: Marketing, SEO
Search Engine Optimization Feeds Referrals

How your business can use SEO (search engine optimization) review sites and a well optimized web site to help fuel your business Referral pipeline.

14 Jan 2011

Juxtapose Your Brand for a Little Fun!

Posted by Ian in: Branding, Internet
Juxtapose Your Brand for a Little Fun!

A perfect example of how to use a little Brand Juxtaposition to infuse life it even the most static brands.

2 Sep 2010

Google’s Creative HTML5 Interactive Music Video Project

Posted by Ian in: Creativity, Internet
Google’s Creative HTML5 Interactive Music Video Project

Google partners with the band Arcade Fire to develop a very hip new interactive music video featuring Google map integration and HTML5 video

1 Sep 2010

Enthusiasm

Posted by Ian in: Business
Enthusiasm

Utilizing the power of enthusiasm to fuel your business and retain customers

31 Aug 2010
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