Posts by iancush:


    Health Magazine Co-Brands With Fast Food?

    30 Jun 2011 in Branding & News

    The recent ads for Carl’s Jr new turkey burger line caught my eye the other day when I noticed the popular mens magazine “Men’s Health” was featured on all the new print, television and in-store ads. I am an avid read of Mens Health so this brand association quickly caught my eye. This is an interesting brand association given that the fast food restaurant Carl’s Jr. has never toted health conciseness as there primary brand message…I believe their brand motto...

    Get Your Domain Under Control

    06 Jun 2011 in Business

    Registering a domain name is generally the first step you take when developing a web site or launching a new business. It is the primary and simple process of securing a virtual address for you to park your masterpiece of the Internet sky scape. Many times this simple yet crucial step is over looked resulting in lackadaisical behavior that will cause you and your organization major headaches down the line. Think of your domain name registration as the “title” to your car. If you bought a new...

    Getting a Handle on Bounce Rates

    31 Mar 2011 in Marketing

    Deciphering your website’s analytics can be a full time job that many business owners just don’t have the time to do. Those website analytics reports might look intimidating but you do not need to be an expert in web analytics to derive relevant business ready metrics from your reports. Your website’s bounce rate can be a great metric for monitor the overall effectiveness of your site. Bounce rate monitors the percentage of visitors to your site that leave your web...

    Search Engine Optimization Feeds Referrals

    14 Jan 2011 in Marketing & SEO

    How your business can use SEO (search engine optimization) review sites and a well optimized web site to help fuel your business Referral pipeline.

    Juxtapose Your Brand for a Little Fun!

    02 Sep 2010 in Branding & Internet

    A perfect example of how to use a little Brand Juxtaposition to infuse life it even the most static brands.

    Google’s Creative HTML5 Interactive Music Video Project

    01 Sep 2010 in Creativity & Internet

    Google partners with the band Arcade Fire to develop a very hip new interactive music video featuring Google map integration and HTML5 video

    Enthusiasm

    31 Aug 2010 in Business

    Utilizing the power of enthusiasm to fuel your business and retain customers

    Its Business don’t take it personal or make it personal

    09 Aug 2010 in Branding

    As an entrepreneur or solopenuer your business is tied to you and you are the face of your brand but you can not bring your negative personal life to your business.

    Google Local Listings Now Supports Service Businesses

    30 Mar 2010 in Marketing

    Google Local Listings Now Supports Service Businesses. A New feature in the google local business center allows business owners to designate their service areas.

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